- Overview
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- Book Intro
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With a more mature fandom culture that is different from the so-called 'brother squad', representing 'immature women' created by consumer-oriented popular culture, we tried to show the value of BTS by psychologically analyzing BTS’s psychology, the personalities of every BTS member, and the philosophical and psychological considerations contained in BTS' song lyrics, the reason why BTS is rising now, and the ARMY who leads the fandom culture. In addition, we analyzed the process by which the solidarity between BTS and the ARMY fandom creates global content that neutralizes the existing hierarchy and leads to a new hybrid change. With this book, I wanted to convey respect to BTS, who raised their self-esteem while comforting people all over the world who are suffering from Covid-19 and living in chaos and anxiety, because they believe that music has good intentions that can change a person's life.
- About the Author
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KIM EUN JOO
Lead Director of Counseling Psychology at Korea University, Ph.D. in Consumer and Human Development, Ewha Womans University, Present CEO of CNE Research
After having served as an adjunct professor, psychology expert, and columnist at Hanyang University, she is giving lectures at Korea University, Dongguk University, and Sangmyung University. She is interested in the current psychological phenomena of the social, cultural, economic, and political fields, and observes the human psychology hidden there. She has won several 'Best Teaching Award' at the university, and is trying to spread psychology awareness to the general public through lectures and columns. Her main books are I See You Stopped Spending, Ask, and Psychological Effect: You Know This!
