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The Founder’s Way
: Start-up: A Unicorn or a Cockroach

Author

Lim Jeongmin (Jeffrey Lim)

Publisher

Bookstone

Categories

Business & Economics

Audience

Youth
Adult

Overseas Licensing

Keywords

  • #The Founder’s Way
  • #Start-up
  • #Jeffrey Lim
  • #Investment
  • #Marketing
  • #Entrepreneur

Copyright Contact

Kim Eunkyong

  • Publication Date

    2017-07-12
  • No. of pages

    288
  • ISBN

    9791187289197
  • Dimensions

    128 * 188
Overview

This book contains real life advice from an entrepreneur rather than giving a manual for success.

Book Intro

The world has welcomed an age of start-ups. Yet, the realities of start-ups are far from easy. Even if you succeed in starting a company using a new idea, the real problems soon follow. From securing investment, marketing to hiring, you are faced with endless tasks, and with each day presenting new issues and changes, a start-up company is nothing short of chaos. Based on the author’s experience and insight, this book sets out what must be done to ensure your start-up overcomes numerous crises and survives. The author has traveled back and forth between Silicon Valley and the ecology of Korean start-ups and met many entrepreneurs. The aim of this book is to relieve the curiosity and frustration of start-up entrepreneurs. Rather than giving just another success story, the author provides extensive real-life advice that start-up companies need, offering practical tips to future entrepreneurs and insight to start-up business people for the multiple issues they must deal with.

About the Author

Lim Jeongmin (Jeffrey Lim)



Lim Jeongmin is a current CEO of the 500 Startups Korea. After graduating from Stanford University in 2000, Lim has met many entrepreneurs in start-up worlds in Silicon Valley and Korea. Lim connected entrepreneurs around the world and helped them grow while leading the Campus Seoul, a support program for entrepreneurs made by Google. Before he worked in Google, Lim served as a co-CEO of the RocketOz, a social gaming company, and a starting member of the Bitfone, an innovative technology start-up in Silicon Valley. Lim received his BA in Industrial Engineering from KAIST, an MA in Industrial Engineering from U.C Berkeley, and an MA in Management Science and Engineering from Stanford University.

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