Manage 1,000 Won

- The Essential Economy Philosophy from Founder of Korean Company, DAISO

In this insightful book, Daiso’s founder, Jeongboo Park, personally reveals the secrets behind the success of his company for the first time. Daiso, a household items retailer with a uniform price structure, operates over 1,500 stores and generates annual sales of three trillion won. The business began in 1997 with a single store, less than 43 m2, in Seoul’s Cheonho neighborhood.

Park candidly shares the step-by-step process of how he founded the company at the late age of forty-five and quickly established a dominant presence in the market. Focusing on the core aspects of business management, such as product planning, store operation, and quality management, Park’s unique determination and integrity have led to the creation of a widely recognized lifestyle shop. With each item priced at just one thousand won, Daiso has achieved remarkable annual sales of three trillion won.

In a time when people often dismiss the value of a thousand won and speak casually about rapid wealth accumulation, this book tells the incredible story of a man who built a three trillion won company by tapping into the potential of the single one-thousand-won bill in people’s wallets.

1997년 13평 남짓한 천호동 1호점을 시작으로, 1,500여 매장, 연매출 3조를 달성한 균일가 생활용품점 다이소의 창업주 박정부 회장이 최초로 직접 공개한 다이소의 성공비결을 담은 책이다. 마흔다섯의 늦깍이 창업자로 시작해 타의 추종을 불허하는 압도적 격차를 만들어낸 과정 하나하나를 자세히 공개했다. 박정부 회장은 상품기획, 매장운영, 품질관리 등 경영의 본질에 집중하였고, 특유의 성실함과 집요함으로 1,000원 짜리 상품을 팔아 연매출 3조는 물론 전 국민에게 인정받는 라이프스타일숍을 만들게 되었다. 천 원을 경영해본 적이 있는가? 그깟 천 원이라고 얘기하며 너무 쉽게 일확천금을 이야기하는 시대에 지갑 속 천 원 한장에 올인해 매출 3조 회사를 만들어낸 기적 같은 이야기가 펼쳐진다.