- Overview
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This book tells the story of Jeongboo Park, the chairman of Daiso Korea, who started in a space smaller than 43 m2 and built a company with over 1,500 stores and recording 3 trillion won in sales.
- Book Intro
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Manage 1,000 Won
- The Essential Economy Philosophy from Founder of Korean Company, DAISO
In this insightful book, Daiso’s founder, Jeongboo Park, personally reveals the secrets behind the success of his company for the first time. Daiso, a household items retailer with a uniform price structure, operates over 1,500 stores and generates annual sales of three trillion won. The business began in 1997 with a single store, less than 43 m2, in Seoul’s Cheonho neighborhood.
Park candidly shares the step-by-step process of how he founded the company at the late age of forty-five and quickly established a dominant presence in the market. Focusing on the core aspects of business management, such as product planning, store operation, and quality management, Park’s unique determination and integrity have led to the creation of a widely recognized lifestyle shop. With each item priced at just one thousand won, Daiso has achieved remarkable annual sales of three trillion won.
In a time when people often dismiss the value of a thousand won and speak casually about rapid wealth accumulation, this book tells the incredible story of a man who built a three trillion won company by tapping into the potential of the single one-thousand-won bill in people’s wallets.
- About the Author
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Jeongboo Park
(English) Jeongboo Park is the founder and chairman of Asung Daiso. He is an icon of the uniform pricing business in South Korea, and the man who created the popular store, the legendary Daiso. With the belief that stubborn pondering changes the world and destiny, Park surprises and moves his customers and inspires countless businesspeople. Park was awarded the Tin Tower Medal, the Iron Tower Medal, the Bronze Tower Medal, and the Gold Tower Medal, all Orders of Industrial Service Merit, as well as the Grand Prize for Excellent Korean Distributor and the Korea Productivity Association’s Grand Prize for Excellent Businessperson. Park currently serves as the vice chairman of the Federation of Middle Market Enterprises of Korea and the vice chairman of the Korea International Trade Association.
- Bestseller Rank
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Kyobo Books No. 1 in November 2022
