- Overview
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Kim Sujeong, CEO of Fuse Seoul, a unisex brand, discloses the discriminatory conditions of both mens- and womenswear.
- Book Intro
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(English) Women’s Clothing Hasn’t Been Made Yet
After the feminist reboot, women began to look at everything around them anew. The author, who majored in fashion design and opened an online clothing store in her 20s, also encountered feminism, and then faced the problems of women’s clothing that she had been selling. The long-standing trend of womenswear, emphasizing ‘visible lines’ rather than activity, has created jackets with missing or fake pockets, skinny jeans that block ventilation and cause vaginitis, and clothes the size of childrenswear. This has also affected the way womenswear without a brand name has been made. In the fabric market, men’s and women’s fabrics are clearly divided, and while men’s jackets receive inner pockets as standard at the manufacturing site, additional labor is required for women’s wear. Womenswear with simplified functions and processes is easier to manufacture compared to menswear, and it leads to a faster cycle of new products, leading to constant consumption.
Kim Sujeong, CEO of unisex brand Fuse Seoul, discovers that the sexist element found in the shapes of clothes is firmly established in the production and distribution process and begins a journey to create and promote clothes that are different from existing womenswear. This journey will be a process of finding an answer to the question of “by whom and for whom womenswear has been made so far,” and a process of reimagining and realizing the basics of womenswear.
- About the Author
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Kim Sujeong
(English) Kim Sujeong has been a fashion CEO for 6 years. When she encountered feminism, she began to question whether the women’s clothes she was selling were appropriate. She realized that clothes that do not take into account women’s bodies and activities go beyond consumption and adversely affect women’s health. This was the opportunity for her to launch the unisex brand Fuse Seoul. The goal is to reveal gender discrimination in clothing and to make clothes that correct it.
- Recommendation
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“Pointing out that women have to wear poorer quality clothes for the same price, the author argues that women are being subjected to an ‘unfair women’s tax.’ The argument that ‘what others see’ should not remain the default for womenswear is reason enough to read this book without any preconceived notions about the fact that it was written by the CEO of an online clothing store.” -- Munhwa Ilbo, 2021
“Fuse Seoul’s CEO Ms. Kim said that she created her company because she wanted to give the right option to those who are thinking about and practicing ‘un-corseting.’ This book shows how a woman who likes, explores, and makes clothes sets her own gender as a standard and explores the default values of that gender. In addition, she persuasively presents the reason why we need to reset the ‘basic value’ of women’s clothes beyond simply going un-corseted.” -- The Hankyoreh, 2021
“A book that explores the previously unknown problems of the apparel industry.” -- Reader “clo***”, 2021
- Bestseller Rank
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Ranked in the top 20 of Yes24’s female essay section for 3 weeks
