- Overview
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This book contains the secret to brand success in the Red Ocean.
- Book Intro
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This book contains the secret to Starbucks Coffee Korea's business management strategy. It also explores the process of realizing a first-class service to match a first-class brand, from drawing up a land development plan to open 1,000 stores to pioneering drive-thru service in a country where the concept was completely foreign, utilizing Korean beauty and tradition in interior design, creating menu items that consider Korean tastes, and developing the O2O Siren Order service. Of particular note is the way in which Starbucks Coffee Korea treats more than 10,000 partners as their neighbors and first customers, as well as the company's various employee benefits and horizontal organizational culture.
- About the Author
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Ju Hongsik
Ju Hongsik graduated from the Korea Military Academy and received his MBA from Sogang University. Being recognized as an HR professional after entering Samsung Electronics, Ju was in charge of human resources at Samsung R&D Research Institute in Moscow. He joined Starbucks Korea in 2011 after working as human resource director at DB Group.
While working as head of human resources for Starbucks Korea for 7 years, Ju created employment for over 10,000 partners. He also maximized work efficiency by taking the lead in driving systemization, mobilization and ERP in a broad range of its HR department. This has greatly contributed to sales of Starbucks Korea reaching 1 trillion won in 17 years since it launched in Korea. - Selection
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Ministry of Culture, Sports and Tourism, 2017, Sejong Book
