- Overview
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An introduction to the nine "codes" of Phono sapiens who will rule the world in the future.
- Book Intro
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In the author's previous work, Phono Sapiens, he explored the achievements of Phono sapiens from the outside and the new civilization that would flourish in the future.
In this book, we are now living within that world. The author's new work presents a direction for how to live in the new Phono sapiens civilization that has already been realized. Phono Sapiens Code represents that direction, which is a new standard of thinking established in a world where Phono sapiens have become the new standard-bearers. There are nine codes for Phono sapiens: Metacognition, imagination, humanity, diversity, digital transformation, psychological resilience, competence, fandom, and authenticity.
Humanity, authenticity, competence, and diversity were also important in the past. However, things are different in a Phono sapiens society. What was once optional in the past is now a necessity with no room for discussion. That is, in the past, one could get a job, be promoted, and be successful without consideration for a lack of humanity, authenticity, or competence as long as you had a good academic background or deep pockets. Now, however, they are essential virtues.
- About the Author
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Choi Jaeboong
Choi Jaeboong(M) is a professor in Service Convergence Design and Mechanical Engineering at theSungkyunkwan University, and also works as a business model designer.
He majored in Mechanical Engineering at Sungkyunkwan University and same graduate school. He completed MA and Ph.D. at the University of Waterloo. Working as an IT technical engineer, he became interested in the "evolution of humanity" in 2005 through joint research on convergence design, and in particular, recognized that the appearance of smart phone brought shocking and rapid changes.Currently, he delivers various lectures and TV appearances for companies and government agencies.