The days when YouTube was regarded as a means of advertising revenue by a small number of creators are over. Now, YouTube is a much-needed channel for private businesses, small business owners and SMEs who want to use videos for marketing, public relations, branding and sales. The book details the principles of reaching and practical use of videos uploaded to YouTube so that they can be seen to potential customers. It also provides video marketing methodologies and specific action guides to readers whose objective is to find potential customers who need products and services and make them visible when they want to

Who is suitable for this book?

• Personal business operators, small business owners, and SMEs who want to use YouTube for marketing, promotion, branding, and product sales.

• Online marketers who want to increase viral marketing effect.

• YouTube creators who want to increase YouTube channel subscribers and video views.

• Commerce workers or merchandisers who share the idea that future sales platforms are headed for video and mobile.