(English) Know Psychology? Succeed in the Restaurant Business!
The book is necessary for both restaurant founders and existing restaurant CEOs.
It's heard that 7 out of 10 restaurants are closed, but the book assures you that you will have a successful career path if you read this book. The book psychologically interprets and lets the readers see the know-hows from starting to find a good place for restaurant to customer service, restaurant management, and food quality & taste. It shows the detailed contents applicable to the real field, based on the theories of evolutionary psychology, unconsciousness and subconsciousness of the psychology, and the author's actual experiences.
- Why do customers prefer corner seats and window seats with good views?
- Why do customers prefer an open kitchen structure to a closed one?
- Why do customers curious to enter a restaurant, or not, by their signboard designs?
- What kind of interior is need for the solo-diners?
- Do we eat just because we're hungry? We eat even when we feel lonely!
- Customers are not kings, but boyfriends/girlfriends for playing games.
These unconventional arguments have been reliably expressed and presented the supportive reasons of the theory as the basis, proving its creditability. The book finds out opportunities that people couldn't think before and gives the readers some advices on managing their restaurants. It's persuasive and will surely break the stereotype.
(French) Si vous connaissez la psychologie, le restaurant sera un succès.
Ce livre est nécessaire tant pour les fondateurs de restaurants que pour les directeurs de restaurants existants.
Il introduit un savoir-faire en interprétant le service à la clientèle, le fonctionnement du magasin et le goût des aliments à travers la psychologie en partant de la recherche de magasins de restauration.
Il sera persuasif et brisera les stéréotypes car il donnera des conseils sur le fonctionnement des restaurants en identifiant ce à quoi les autres n'ont pas pensé.
(Russian) Знание психологии способствует успеху ресторанов
Эта книга необходима как основателям ресторанов, так и существующим менеджерам ресторанов.
Начиная с поиска ресторана, обслуживание клиентов, работа магазина и вкус еды интерпретируются через психологию. В книге можно узнать о ноу-хау в данной сфере. Основываясь на теории эволюционной психологии, бессознательного и подсознательного, а также на собственном опыте автора, было детально раскрыт содержание, применимое к практике.
Охватывая области, которые другие не считали нишей, убедительно дает советы по управлению ресторанами и ломает стереотипы..
(Indonesian) Buku ini sangat dibutuhkan bagi pebisnis restoran dan manajer sebuah restoran.
Sebuah buku tentang tips & trik yang dimulai dengan bagaimana mendapatkan toko restoran hingga menafsirkan layanan pelanggan, operasional toko, dan rasa makanan sdari segi psikologis. Buku ini diulas dengan apik berdasarkan teori psikologi evolusioner, ketidaksadaran, dan alam bawah sadar, serta pengalaman praktek sang penulis, yang dapat pembaca ikut praktikan langsung.
Konten persuasif melalui memahami celah yang tidak terpikirkan oleh orang lain dan memberikan saran tentang operasional restoran (tempat makan), di mana akan mematahkan stereotip kita semua.
