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A Fall into Complexity

Author

Ji Yonggu

Publisher

Miraebook

Categories

Business & Economics

Audience

Adult

Overseas Licensing

Keywords

  • #complexity
  • #simplification
  • #strategy
  • #Korean economy
  • #organizational structure
  • #business strategy
  • #products
  • #service
  • #process

Copyright Contact

Park Jungchul

mbookjoa@naver.com

+82-2-338-6062

  • Publication Date

    2019-04-30
  • No. of pages

    260
  • ISBN

    9788959895816
  • Dimensions

    147 * 215
Overview

This book keenly analyzes the chaos our society generates as complexity grows and becomes integrated with other elements, and illustrates why simplicity is the best strategy.

Book Intro

Why is Korea showing disappointing results in the Fourth Industrial Revolution? The author finds the key cause of this in the "complexity" built up all throughout our society and economy. In other words, Korean companies are having a tough time in this market, which requires creative knowledge and destructive innovation, because it is still using the success formula of speed, low labor costs and existing technology. The success we have obtained through superior efficiency, allowing us to catch up with the world market, and the complexity we have accumulated at the same time have rather dragged Korea down. This book analyzes the true nature and harm of the complexity that has piled up inside us and suggests how we might start a war against complexity.

The author says, "Complexity makes us indifferent to external environmental changes, makes us stupid by making us slaves of processes, lead us blindfolded into bad profits, increases invisible costs resulting in reduced profitability, makes us equate charisma with leadership, and turns a creative person into a fool by making that person focus only on daily tasks."

About the Author

Ji Yonggu



Ji Yonggu (M) is an industrial engineering specialist researching human engineering and human-computer interaction (HCI). He majored in Industrial Engineering at Seoul National University and has a master's in engineering from the same university. He researched factory automation for his master's. He did his PhD in industrial engineering at Purdue University in the USA, where he researched human engineering and HCI under professor Gavriel Salvendy. He received his PhD in 2001 and has focused on education and research for 14 years at Yonsei University, after working at SDS and Soongsil University. Currently, he is Dean of the Department of Industrial Engineering, Head Professor for Engineering Management at Yonsei Graduate School of Engineering and Head Professor of the Graduate Interdisciplinary Program of Technology and Policy.

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