KPM (Korean Publishing Marketing Research Institute), founded in September 1998, is a private research group and publishing company established to infuse new life into the Korean publishing world. KPM is the publisher of Planning Session, a bi-weekly publishing magazine, as well a variety of experimental books through the following imprints: Book by Book, Mature Hours, Path Outside of Path, Yoda, Flaubert, and Hundred Flowers in Full Bloom. Yoda, in particular, seeks to introduce new sentiments as it leads in the effort to popularize various subcultures.