SniFactory (publishing brand: Dahal Media) aims to introduce the excellence of Korean culture and arts in the knowledge and information era. The company is consistently accumulating Korean cultural contents, inheriting the philosophy of Dahal Media, which has focused on publishing books about Korean culture, arts and history for past 20 years. In particular, it has built a wide audience for Korean folk paintings through many books such as Polychrome Painting of Korea, with a goal of introducing the beauty and aesthetic value of Korean folk paintings to the world. It is also engaging in OSMU business, including art brochure, lectures, exhibitions, and cultural commodities.