Dr. Langju Lee (F) has a "Midas touch," able to save all dying places. From large franchises to small shops in traditional markets, there are plenty of examples of miracles that came out of her consulting. Her support has helped numerous local governments and markets across the country, including Kyobo Books, LG Electronics, Hi-Mart, Pulmuone, and Hansot Dosirak. She is Korea's first visual merchandising doctor, and has worked at Hyundai Department Store, Lotte Department Store and E-Land over 13 years since 1993. After that, she established Langju Lee VMD Lab. Books published by Lee include Selling Heart and Secrets of Surviving Things.