(English) Jeongboo Park is the founder and chairman of Asung Daiso. He is an icon of the uniform pricing business in South Korea, and the man who created the popular store, the legendary Daiso. With the belief that stubborn pondering changes the world and destiny, Park surprises and moves his customers and inspires countless businesspeople. Park was awarded the Tin Tower Medal, the Iron Tower Medal, the Bronze Tower Medal, and the Gold Tower Medal, all Orders of Industrial Service Merit, as well as the Grand Prize for Excellent Korean Distributor and the Korea Productivity Association’s Grand Prize for Excellent Businessperson. Park currently serves as the vice chairman of the Federation of Middle Market Enterprises of Korea and the vice chairman of the Korea International Trade Association.