(English) Dr. Jiyoung Hwang is Associate Professor of Marketing at University of North Carolina at Greensboro. Prior to join UNCG, Dr. Hwang served her post-doc fellow in International Business at Warrington College Business School, University of Florida. Dr. Hwang also served visiting scholar at Aalto University (previously Helsinki School of Economics) in Finland and visiting scholar at Korea University in Korea, both of which are one of the top business schools in the country. 

She holds her Ph.D. in retailing from Ohio State University and M.S. in international retailing from Michigan State University, USA. Her research interests include AI-based services, the impact of conscious capitalism on traditional business and consumers, and branding and consumer experiences in the digital era. Dr. Hwang has written 200+ business columns on various cutting-edge business and consumer trends at Retail Magazine (for 15 years), Dong-a Business Review (DBR) and other media sources. Her three single-authored books, “The Future of Retail Business” (2019), “Re:Store: 8 Strategies of Physical Stores in the Era of Digital Age” (2020), and “Who Design the Future of Shopping?” (2021), were published and received great attention from many global companies and the Media in Korea. 

Dr. Hwang is an internationally invited speaker for numerous companies and governmental organizations including Hmart, Samsung, LG International, Amazon Korea, Emart24, AmorePacific, Kia Motors, Lotte GRS, Sinsegae Department Store, Sinsegae Food, KB Bank, Shinhan Investment Bank, Smart Retail Week, The Ministry of Agriculture, Food and Rural Affairs, World Food Forum to name a few. Dr. Hwang has also appeared on TV and U.S. media such as CNBC and Korean media including EBS, EBR, MBC Radio for her expertise.