Yi Sang-in is a Korean designer working in the American digital design scene. He was a founding member of the New York office of Deloitte Consulting, a global accounting consulting group, provided digital platform consulting as an associate creative director, and worked as a lead designer in the Product Innovation Group of digital agency R/GA. Currently, he is in charge of design language as a senior design manager in the department of Microsoft Cloud + Artificial Intelligence Service. He is mainly engaged in digital transformation and experience design UX / UI and branding. He has shared how to see the world from a designer’s point of view through his previous book, Designer’s Way of Thinking: Shift. This new book, Designer’s Approach, contains the digital transformation phenomenon experienced directly in the US digital design field, the forefront of creation and the battlefield of first movers, and the insights that people in this field must gain.