Im Taesu creates brands and brand experiences. After working at Brand & Company and Hanwha Hotels & Resorts, he worked as the chief planner at Plus X. Currently, Im engages in branding at a mobile-based FinTech company. He tries to do various brand-related jobs based on his idea that a good brand must meet three criteria. He is working to make himself a good brand while creating business brands at the same time. Based on his abundant experiences in various projects, he wrote books about brands titled Brands in Our Everyday Lives, Mind of Sea and The Beginning of a Brand, which deals with Jeju Island’s small but strong eight brands.