For more than 25 years, Lee Hyeon-suk has conducted numerous live broadcasts as a public broadcasting MC/reporter and as a 1.5-gen show host on a major home shopping TV network. Lee was in charge of interviews, evaluations, and lectures for the selection of trainees for a one-person broadcasting production school (commerce field) at Broadcasting Content Promotion Foundation (BCPF) when she became interested in live commerce and began studying image consulting and personal branding to develop a way to look more appealing on the air.