Kim Sukhyun (M) is a freelance marketer and private investor based in Paris. He sees companies and consumers from a psychological and branding perspective. He became a marketer because he enjoys observation, and has worked on consumer and corporate research in large IT companies and startups, and as a consultant. Kim studies Business Administration at Seoul National University and wrote a book based on his experiences of observing and investing in European cities and companies. He won the Gold award at the 5th BrunchBook project for his series on Knowing Sustainable European Management. He publishes books under the pen name "Kimtoomong." His instagram address is instagram.com/kimtoomong.