In this era of personal branding, do you have your own brand? This is a story about using branding to add value to "me" as well as a marketer's turbulent survival story, with no embellishments, written by an author who became a professional job transferor and an outrageous planner.

This book is full of impertinent solutions to wrong answers by an author who is doing quite well as a marketer, even though he was not born to it. Let's acquire the talents of a marketer! From the PR department at Naver to marketing at a startup company, media secretary and even an election campaign planner... The marketing stories and branding insights of a professional job changer and a brand marketer are included in this book. The author, Shin Youngwoong, is a marketer who learnt many things from working with people at the top of their fields. He unravels what he has learnt from these "best" people one by one. The stories of marketing, brands, and people are described by a new media professional as well as a digital secretary who has made a great contribution to changing the image of the Mayor of Seoul, Park Won-woon, into someone young and vibrant.

This is a tasty book which describes dry marketing principles in an interesting and realistic way. It makes you think about where to look and who to work for, as well as how to approach them, and keeps you at the intersection of philosophy and trends. Actual advise is included in the "I worked like this" section, where the author tells how he fell in "love" with his brand as a marketer, how he agonized over making his brand "loved" by other people, and the feelings he felt during this process.

퍼스널 브랜드 시대, 당신에게는 브랜드가 있나요? ‘나’의 가치를 더하는 브랜딩 이야기이며 프로이직러, 발칙한 기획자가 된 저자가 쓴 MSG 없이 발칙하게 풀어낸 마케터의 파란만장 생존기이다. 

타고나진 않았지만 썩 괜찮은 마케터로 살아가는 그가 발칙하게 풀어낸 오답노트이다. 마케터의 재능, 후천적으로 길러보자! 네이버 홍보실을 거쳐 스타트업 마케터, 미디어 비서관, 선거캠페인 기획자… 프로이직러이자 브랜드 마케터의 마케팅과 브랜딩 이야기가 담겨 있다. 각 분야별 최고의 사람들과 함께 일하며 다채로운 것들을 습득한 마케터 저자 신영웅은 ‘최고’들과 함께 일하며 배운 것들을 하나씩 풀어놓는다. 박원순 서울시장의 이미지를 젊고 발랄하게 바꾸는 데 혁혁한 공을 세운, 디지털 비서관이자 뉴미디어 전문가에게 듣는 마케팅과 브랜드 이야기, 그리고 사람 이야기를 볼 수 있다.

딱딱한 마케팅 원론을 재미있고 실감나게 풀어쓴 맛깔나는 책이며 어디를 바라보고 누구를 위해 일해야 하는지, 그 지향에 어떻게 다가가야 하는지, 철학과 트렌드의 교차점에 생각을 머물게 만드는 책이다. 마케터로서 어떻게 자신의 브랜드와 ‘사랑’에 빠지고, 어떻게 사람들에게 ‘사랑’받도록 만들까 고민했던 과정과, 이 과정에서 느꼈던 감정을 고스란히 들려주며 ‘나는 이렇게 일한다’ 부분을 통해 실질적인 조언까지 더했다